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Occupation

Advertising and marketing directors

Advertising and marketing directors are responsible for their company’s advertising and marketing strategies, as well as overall branding and image. They prepare annual plans, create a calendar of campaigns and events, set the marketing budget and analyse the market and competitors.

Based on analysing 7162 job ads this job spends 32.5% of the time doing green tasks. A job advert for this occupation has on average 19 skills asked for, of which 0.2% are green skills. The pay band for this job is between £58,000 - £65,000.

Top regions

At the point of upload, job adverts are tagged with a specific location. These locations are standardised to ITL 2 (International Territory Levels) codes. For each ITL region, we divide the proportion of job adverts for an occupation by the proportion for all occupations - this gives us a measure of which regions have proportionally more or less job adverts for each occupation - we call this the "location quotient". We display the ITL regions with the highest location quotients for this occupation.

London
Greater Manchester
Inner London - West
Cheshire
Inner London - East

Top green skills for this occupation

For each job advert we extract the green skills it asks for. We display the 5 most commonly asked for green skills for this occupation.

Develop management plans

Found in 28 job ads (10.1%)

Manage habitats

Found in 23 job ads (8.3%)

Engage others in environment friendly behaviours

Found in 18 job ads (6.5%)

Environmental engineering

Found in 14 job ads (5.1%)

Promote innovative infrastructure design

Found in 14 job ads (5.1%)

Top skills for this occupation

For each job advert we extract the skills it asks for. We display the 5 most commonly asked for skills (green or not) for this occupation.

Developing financial, business or marketing plans

Found in 4123 job ads (3.4%)

Leading and motivating

Found in 2597 job ads (2.2%)

Marketing and advertising

Found in 2382 job ads (2.0%)

Implement marketing strategies

Found in 1988 job ads (1.7%)

Developing professional relationships or networks

Found in 1983 job ads (1.7%)

Industries

We extract industry information from job adverts using the way the company is described in the advert. We display the most common industries job adverts in this occupation are linked to.

Wholesale trade, except of motor vehicles and motorcycles

Found in 519 job ads (10.1%)

Financial service activities, except insurance and pension funding

Found in 491 job ads (9.5%)

Retail trade, except of motor vehicles and motorcycles

Found in 429 job ads (8.3%)

Management of real estate on a fee or contract basis

Found in 195 job ads (3.8%)

Advertising and market research

Found in 160 job ads (3.1%)
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About this analysis

This analysis has been compiled by measuring the greenness of online job adverts. You can read more about the methodology here.